How to Start and Run a Windshield Repair Business for Fleet Companies and Car Dealerships
Starting a windshield repair business focused on servicing fleet companies and car dealerships is a smart niche strategy. These clients have a steady stream of vehicles and consistent need for repairs, offering recurring revenue and long-term contracts. Here's how to start and grow a profitable windshield repair business serving these high-volume clients.
Step 1: Understand the Market
Before launching, research your local area:
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Fleet clients might include delivery companies, utility companies, taxi or rideshare fleets, and rental car agencies.
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Car dealerships need fast, reliable repairs to keep vehicles ready for sale.
Reach out to these businesses and ask about their current windshield repair process, average costs, and pain points. Understanding their needs gives you an edge in developing your pitch.
Step 2: Get Trained and Certified
While some states don’t require licensing for windshield repair, formal training gives you credibility:
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Enroll in windshield repair training programs through organizations like the National Windshield Repair Association (NWRA) or Auto Glass Safety Council (AGSC).
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Get certified to increase trust and professionalism—especially important for B2B clients.
Step 3: Register Your Business and Get Insurance
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Choose a business structure (LLC, sole proprietorship, etc.) and register with your state.
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Apply for an EIN (Employer Identification Number) for tax purposes.
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Get business insurance, including liability and commercial auto coverage if you’ll be mobile.
Step 4: Buy the Right Equipment
Invest in a high-quality windshield repair kit. Essentials include:
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Resin injector tools
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UV curing lamps
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Drill and pit filler
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Cleaning supplies
If you’re mobile, outfit a vehicle with storage for tools and supplies. For higher efficiency, consider having a small team and multiple vehicles for fleet and dealership calls.
Step 5: Develop a Fleet & Dealership-Focused Service Model
These clients value:
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Fast response times
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Bulk pricing
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Consistent, professional service
Structure your business to meet these expectations:
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Offer same-day or next-day repairs
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Create monthly service packages for fleets
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Provide volume discounts for dealerships
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Set up recurring appointments for routine maintenance
Step 6: Build Relationships with Fleet Managers and Dealerships
This is a relationship-driven business. To land accounts:
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Make in-person visits to introduce yourself and leave professional brochures or flyers.
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Offer a free demo or first repair to showcase your work.
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Highlight time savings and reduced liability by fixing chips before they become full cracks.
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Emphasize how your service helps them avoid replacing entire windshields, saving money.
Once you have a few clients, ask for testimonials and referrals.
Step 7: Streamline Operations
Efficiency is key when handling multiple high-volume clients:
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Use scheduling software to manage recurring appointments
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Offer digital invoices and accept multiple payment methods
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Track repairs per vehicle for fleet reporting
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Maintain excellent records for warranty tracking and future service needs
Step 8: Market Your Services
For this niche, traditional marketing (Google Ads, social media) takes a backseat to direct outreach and networking:
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Join local business associations and chamber of commerce groups
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Attend auto dealer trade shows or fleet expos
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Partner with auto body shops and insurance adjusters for referrals
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Keep branding professional—logo, uniforms, and vehicle wraps go a long way
Step 9: Scale Strategically
Once you’ve secured a few regular accounts:
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Hire and train additional technicians
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Expand to nearby cities or regions
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Consider offering other services, like headlight restoration, ADAS recalibration, or full auto glass replacement
Final Thoughts
Running a windshield repair business that services fleet companies and car dealerships offers stability, recurring income, and strong growth potential. By focusing on professional service, building strong relationships, and staying efficient, you can carve out a lucrative niche in the auto services industry.
Bonus Tip: Consider offering 24/7 emergency service for premium clients—fleet managers especially appreciate knowing someone is available when urgent issues arise.
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