POOL & HOT TUB MAINTENANCE BUSINESS TIPS

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It's summertime. That means lots of people are swimming! Even so, this is a business that can be run year 'round.

Running your own pool and hot tub maintenance company can be a rewarding business opportunity, especially in regions with a high number of residential pools, vacation rentals, or resorts. Whether you're looking to start a small local service or scale into a larger operation, this guide will walk you through everything you need to know.

1. Understand the Industry

Pool and hot tub maintenance is a niche service business that includes cleaning, chemical balancing, inspections, minor repairs, and seasonal services like opening and closing pools. Many homeowners and property managers are willing to pay professionals to avoid the hassle and ensure safety.

Common services include:

  • Skimming and vacuuming

  • Chemical testing and balancing

  • Equipment checks and minor repairs

  • Filter and pump maintenance

  • Hot tub draining and refilling

  • Seasonal pool openings and closings

2. Gain Knowledge and Experience

Before launching, make sure you understand water chemistry, filtration systems, safety protocols, and troubleshooting equipment issues. You can:

  • Take courses or certifications from the National Swimming Pool Foundation (NSPF) or Pool & Hot Tub Alliance (PHTA)

  • Work for an established company for hands-on experience

  • Watch industry tutorials and attend trade expos

3. Create a Business Plan

A solid business plan outlines your goals and maps out how to achieve them. Include:

  • Target market (residential, commercial, vacation rentals)

  • Services offered

  • Startup and ongoing costs

  • Pricing strategy

  • Marketing approach

  • Growth projections

This plan is also crucial if you intend to seek financing.

4. Register Your Business

Choose a business name and structure (sole proprietorship, LLC, etc.) and register with your state. Don’t forget to:

  • Apply for an EIN (Employer Identification Number) through the IRS

  • Get a business license if your local government requires it

  • Check for any specific pool technician certifications required in your state

5. Purchase Equipment and Supplies

You’ll need basic tools and materials to get started. Initial purchases may include:

  • Pool vacuums, poles, nets, and brushes

  • Water test kits and chemicals (chlorine, pH balancers, etc.)

  • Skimmer baskets, filters, and replacement parts

  • Hot tub pumps and cleaning solutions

  • A reliable service vehicle

6. Set Your Pricing

You can charge per visit or offer monthly service contracts. Consider factors like:

  • Type of pool or hot tub

  • Frequency of service

  • Distance traveled

  • Additional services (e.g., repairs, emergency visits)

Research competitors in your area and offer competitive but sustainable rates.

7. Market Your Services

To build your client base:

  • Create a professional website with contact info and service list

  • Use social media to share tips and promote seasonal services

  • Claim and optimize your Google Business Profile for local search

  • Partner with local realtors, Airbnb hosts, or property managers

  • Offer referral discounts to current clients

8. Use Software to Stay Organized

Pool service software can help you:

  • Schedule and track appointments

  • Manage customer information

  • Track chemical logs and maintenance records

  • Generate invoices and accept payments

Popular tools include Skimmer, PoolOfficeManager, or Jobber.

9. Deliver Excellent Customer Service

This business thrives on reliability and trust. Always:

  • Show up on time

  • Communicate clearly with clients

  • Keep detailed service records

  • Offer honest advice on needed repairs or upgrades

Positive reviews and referrals are the backbone of a service business.

10. Plan for Growth

Once you’re established, think about:

  • Hiring trained technicians

  • Expanding to include pool installations or remodeling

  • Creating seasonal packages

  • Partnering with real estate agents or vacation home services

Final Thoughts

Starting a pool and hot tub maintenance company isn’t just about cleaning water—it’s about creating a stress-free experience for your clients while building a stable, recurring-revenue business. With the right skills, tools, and strategy, you can turn this seasonal or year-round business into a profitable venture.

Ready to make a splash? Your pool service empire starts today.





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